Question

Explain the advantages of e-advertising.

Answer 1

E-advertising offers the following advantages:

1. Low Cost: As compared to print and TV online banners are inexpensive. E-advertising is cost effective and a firm can fund its advertising within its own budget.
2. Wide Reach: E-advertising can reach a wider range of potential customers by connecting them over the web.
3. Instant Result: The customers can see the ad, shop and buy without leaving home. It is most convenient for them.
4. Monitoring: The success of an advertising campaign can be tracked easily. In case of a brochure, it has to be printed and distributed to judge response. On the Internet response is immediate. Campaigns can be tested and fine tuned by switching out banner ads. It helps to make the campaign more effective.
5. Constant Exposure: Online ads work 24 hours a day, 7 days a week.
6. Geo-Targeting: It is possible to ensure that the ads are viewed and clicked by desired geographic and niche audience. Localised messages can be created for specific customer groups on the basis of age, gender, religion and location.