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Explain the following term/concept. B2C - Organisation of Commerce and Management

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Question

Explain the following term/concept.

B2C

Short Note

Solution

B2C transactions have business firms at one end and its customers on the other end. The transactions under B2C are between business firms and consumers. Firms use their sites for a range of marketing activities.

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Scope of E-business
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Chapter 5: Emerging Modes of Business - Exercise [Page 110]

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