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Explain the following term/concept in detail: Branding -

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Question

Explain the following term/concept in detail:

Branding

Short Note

Solution

Every entrepreneur desires a distinct market identity for his product. Branding is the process of giving a product a unique identity through a unique brand name in order to distinguish it from competitors' products. Simply put, branding is the process of giving a unique name to one's product.

Trademarks are registered brands.

Trademarks cannot be copied. Branding aids in consumer recognition. It can help to generate new business and raise brand awareness in the market.

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Functions of Marketing
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