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Hena is planning to set up a small manufacturing unit for manufacturing eco-friendly packaging material. She has decided to market her -

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Question

Hena is planning to set up a small manufacturing unit for manufacturing eco-friendly packaging material. She has decided to market her products through the conventional channel of distribution, which involves wholesalers and retailers. Identify the channel of distribution being adopted by the company.

Options

  • Zero level channel

  • One level channel

  • Two level channel

  • Three level channel

MCQ

Solution

Two level channel

shaalaa.com
Types of Channels of Distribution
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