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How does market information provided by wholesalers benefit the manufacturers? - Business Studies

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Question

How does market information provided by wholesalers benefit the manufacturers?

Short Note

Solution

Wholesalers provide a variety of information to both manufacturers and customers. To manufacturers, they provide information about the tastes and preferences of customers, conditions prevailing in the market, level of competition in the market, and types of goods and features demanded by consumers. This information helps manufacturers to cater to the changing needs of consumers.

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Services Rendered by a Wholesaler and a Retailer
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Chapter 10: Internal Trade - Short Answers [Page 255]

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NCERT Business Studies [English] Class 11
Chapter 10 Internal Trade
Short Answers | Q 4 | Page 255
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