Question

In order to get feedback about its recently launched immunity-boosting ayurvedic medicine, Atulya Limited conducted an online survey using a questionnaire, to gather customer views and opinions. Identify the marketing function being used by Atulya Limited.

Options

• Standardisation

• Product designing

• Customer support service

• Gathering and analysing market information

Answer 1

Gathering and analysing market information

Explanation - 

Gathering and analysing market data is one of the most crucial functions of a marketer. It is vital to identify client wants and make numerous judgments in order to advertise items and services successfully. This is necessary for assessing the organization's available possibilities and threats, as well as its strengths and weaknesses.