Question

"It pays to advertise." Do you agree? Give reasons.

Answer 1

Meaning of Advertising: Advertising refers to the paid presentation and promotion of ideas, goods, and services by an acknowledged sponsor.

Advantages of Advertising: Advertising benefits manufacturers by providing the following advantages.

1. Creates demand: Advertising creates demand for a product or service by informing people about its unique characteristics and uses, and building a positive image in their minds. Advertising drives demand and sales by convincing consumers to purchase advertised products and services.
2. Introduces new product: Advertising helps manufacturers introduce new products to the market and alert buyers about their advantages. Manufacturers use marketing to encourage buyers to try their new items.
3. Builds goodwill: Advertising improves the manufacturer's reputation in the public. Repeated commercials promote a positive impression of the product and its producer.
4. Meets competition: Through advertising, a business can meet and ultimately prevail against market competition. It fosters brand loyalty, which is advantageous while competing. Without advertising, a company runs the risk of losing market share to rivals.
5. Support to salesman: Advertising raises public awareness of the product. It makes it simple for the salespeople to get orders, and it can reach those that salespeople are unable to reach.
6. Stability in sales: Advertising can help keep sales from going up and down too much. When sales are low or not in season, it increases demand. For instance, cold drinks and ice cream sell well in the winter because they are advertised a lot.
7. Employee morale: Advertising helps boost employee happiness by making the company look better. The workers are proud of their jobs and feel safe.
8. Mass production: Advertising promotes mass production by generating demand. Mass production saves money by utilising several production elements more efficiently.