Question

Justify the following statement.

Marketing helps in increasing consumer awareness.

Answer 1

1. Many companies undertake different marketing activities to promote their products and services. Marketing makes consumers aware of the different products, brands, features, and usefulness of the products and services available in the market. Marketing facilitates consumers to make the right decisions on the purchases of the right products and services.
2. Marketing helps society by educating consumers and by giving information about new products and services available in the market and their usefulness. Marketing identifies and satisfies the requirements of consumers by providing relevant information, goods, and services to the people as per their demands and preferences. Marketing provides information to consumers to make the right decisions.
3. On the basis of marketing information, consumers can compare products' features, availability, price, and other essentials and chooses the right products at the right price. Marketing also helps to improve the quality of life of consumers. Marketing helps to create awareness about existing products, new products entering the market, and the company selling specific products in the market. This in turn helps to raise awareness among potential and prospective consumers. Marketing also creates a brand image among consumers.
4. Business organizations use marketing to create awareness among consumers regarding major changes such as mergers and transfer of ownership that influence product offerings or ways to improve quality. Thus, marketing creates awareness among consumers about the products available in the market and attracts customers to buy the same.
5. Marketing provides satisfaction to society by supplying relevant information, goods, and services to the people of society according to their demands and taste. Marketing can also include more practical information to assist in making a purchase, such as addresses, phone numbers, product release dates, store hours, and Web addresses.