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Question
Match List-I with List-II.
| List-I (Ways of market segmentation) |
List-II (Basis of segmentation) |
||
| i. | Demographic | 1. | Opinion on specific products or services |
| ii. | Psychographic | 2. | Regions, climate |
| iii. | Geographic | 3. | Similar lifestyles, interests |
| iv. | Behavioural | 4. | Age, population |
Options
i - 1, ii - 2, iii - 4, iv - 3
i - 3, ii - 1, iii - 4, iv - 2
i - 4, ii - 3, iii - 2, iv - 1
i - 2, ii - 1, iii - 4, iv - 3
MCQ
Match the Columns
Solution
i - 4, ii - 3, iii - 2, iv - 1
Explanation:
| List-I (Ways of market segmentation) |
List-II (Basis of segmentation) |
||
| i. | Demographic | 4. | Age, population |
| ii. | Psychographic | 3. | Similar lifestyles, interests |
| iii. | Geographic | 2. | Regions, climate |
| iv. | Behavioural | 1. | Opinion on specific products or services |
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