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Money Value of the Business Reputation ? - Book Keeping and Accountancy

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Question

Money value of the business reputation ?

Solution

  • Goodwill

    Explanation:

    Goodwill is an intangible asset of the firm. It is the value of firm’s reputation and good brand name in the market. A firm earns goodwill by its hard work and thereby winning the blind trust and faith of its customers by fulfilling their demand in both qualitative and quantitative aspects. A positive goodwill helps the firm to earn supernormal profits compared to its competitors that earns normal profits (which is equal to zero).

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Admission of a Partner - Treatment of Goodwill
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2012-2013 (March)

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Answer in one sentence only.
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Write the word/term or phrase which can substitute the following statement.
Name of intangible asset having a value.


Write the word/term or phrase which can substitute  the following statement.
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