Question

Prabhas is the creative head of an advertising agency. His latest project is to design a campaign for super food for children in the age group of 6 months to 2 years. He developed a jingle in Hindi as well as in English language to reach out to the maximum audience of the market segment. By doing this, he is not only informing and selling the product but also improving the image of the business. When any advertising activity is planned, there are four rules to be considered. From the following, identify the rule/rules that are taken into consideration by Prabhas in the above case:

1. Aim
2. Target
3. Media
4. Competitors

Options

• (i)

• (i) and (ii)

• (i), (ii) and (iii)

• (i), (ii) and (iv)

Answer 1

(i) and (ii)

Explanation:

1. Aim: What is the primary purpose of the advertisement? Is it to inform, sell, produce listings, or improve the image of the business?
2. Target: Who is the target? From which sector of the public are we trying to achieve a response? For example, is it male or female?