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Question
Read the following passage carefully.
As the family finally sets off from home after many arguments there is a moment of a lull as the car takes off. “Alright, so where are we going for dinner now?" asks the one at the driving wheel. What follows is chaos as multiple voices make as many suggestions.
By the time order is restored and a decision is arrived at, tempers have risen, feelings injured and there is at least one person grumbling.
Twenty years ago, you would step out of home, the decision of meal and venue already made with no arguments or opposition and everybody looked forward to the meal with equal enthusiasm. The decision was made by the head of the family and the others fell in line. Today every member of the family has a say in every decision which also promotes a sense of togetherness and bonding.
We empower our kids to take their own decisions from a very early age. We ask them the cuisine they prefer, the movie they want to see, the holiday they wish to go on and the subjects they wish to study.
It's a closely connected world out there where children consult and guide each other. A parent's well-meaning advice can sound like nothing more than unnecessary preaching) How then do we reach our children through all the conflicting views and make the voice of reason be heard? Children today question choices and prefer to go with the flow.
What then is the best path to take? I would say the most important thing one can do is to listen. Listen to your children and their silences. Ensure that you keep some time aside for them, insist that they share their stories with you. Step into their world. It is not as complicated as it sounds; just a daily half an hour of the 'quality time' would do the trick
2.1 On the basis of your reading of the above passage, answer the following questions in 30-40 words each.
(a) Write one advantage and one disadvantage of allowing every family member to be part of the decision making process.
(b) In today's world, what are parents asking their kids?
(c) Which two pieces of advice does the writer give to the parents?
(d) The passage supports the parents. How far do you agree with the author's views? Support your view with a reason.
2.2 On the basis of your reading of the above passage, answer the following:
(a) The synonym of 'hurt' as given in paragraph 2 is ...............
(b) The word which means the same as 'a style or method of cooking in paragraph 4 is:
i. cuisine
ii. gourmet
iii. gastric
iv. science
(c) The antonym of 'agreeable' as given in paragraph 5 is ...............
(d) The antonym of 'simple' as given in paragraph 6 is:
i. difficult
ii. complicated
iii. easy
iv. tricky
Solution
2.1
(a) One advantage of allowing every family member to be part of the decision making is that it promotes a sense of togetherness and bonding. One disadvantage is that it might cause arguments and by the time a decision is arrived at, tempers rise.
(b) In today's world, parents ask their kids about everything. They ask them the cuisine they prefer, the movie they want to see, the holiday they wish to go on and the subjects they wish to study. This empowers the children.
(c) The author advises the parents to listen to their children and ensure that they keep some time aside for their children. This would ensure a good 'quality time' and strengthen the familial bond.
(d) I agree with the author as I too believe that it is very important to communicate within the family. Including children in the decision-making process empowers them. Also, the children today question choices and prefer to go with the flow. They must be given preference in the family decision-making process.
2..2
(a) injured
(b) cuisine
(c) conflicting
(d) complicated
RELATED QUESTIONS
Read the passage given below:
1. Every morning Ravi gives his brain an extra boost. We're not talking about drinking strong cups of coffee or playing one of those mind-training video games advertised all over Facebook. "I jump onto my stationary bike and cycle for 45 minutes to work," says Ravi. "When I get to my desk, my brain is at peak activity for a few hours." After his mental focus comes to a halt later in the day, he starts it with another short spell of cycling to be able to run errands.
2. Ride, work, ride, repeat. It's scientifically proven system that describes some unexpected benefits of cycling. In a recent study in the Journal of Clinical and Diagnostic Research, scientists found that people scored higher on tests of memory, reasoning, and planning after 30 minutes of spinning on a stationary bike than they did before they rode the bike. They also completed the tests faster after pedalling.
3. Exercise is like fertilizer for your brain. All those hours spent on exercising your muscles, create rich capillary beds not only in leg and hip muscles, but also in your brain. More blood vessels in your brain and muscles mean more oxygen and nutrients to help them work. When you pedal, you also force more nerve cells to fire. The result: you double or triple the production of these cells – literally building your brain. You also release neurotransmitters (the messengers between your brain cells) so all those cells, new and old, can communicate with each other for better, faster functioning. 'That's a pretty profound benefit to cyclists.
4. This kind of growth is especially important with each passing birthday, because as we age, our brains shrink and those connections weaken. Exercise restores and protects the brain cells. Neuroscientists say, "Adults who exercise display sharper memory skills, higher concentration levels, more fluid thinking, and greater problem-solving ability than those who are sedentary."
5. Cycling also elevates your mood, relieves anxiety, increases stress resistance, and even banishes the blues. "Exercise works in the same way as psychotherapy and antidepressants in the treatment of depression, maybe better," says Dr. Manjari. A recent study analyzing 26 years of research finds that even some exercise – as little as 20 to 30 minutes a day – can prevent depression over the long term.
6. Remember: although it's healthy, exercise itself is a stress, especially when you're just getting started or getting back into riding. When you first begin to exert yourself, your body releases a particular hormone to raise your heart rate, blood pressure, and blood glucose levels, says Meher Ahluwalia, PhD, a professor of integrative physiology. As you get fitter, it takes a longer, harder ride to trigger that same response.
On the basis of your understanding of the passage, complete the statements given below with the help of the options that follow:
(a) Ravi gets his brain to work at peak level by
(ii) playing games that need brain activity.
(iii) cycling on a stationary bike.
(iv) taking tablets to pump up his brain.
(b) When nerve cells work during exercise then
(ii) the brain is strengthened by multiplying them.
(iii) you start to lose your temper.
(iv) your stationary cycle starts to beep.
Answer the following questions briefly:
(c) How does exercise help the brain?
(d) Why does Ravi do a circuit of 'ride, work, ride'?
(e) What is the work of neurotransmitters?
(f) What benefits other than greater brain activity does one get from cycling?
(g) Why is exercise so important for adults?
(h) How is exercise itself a stress?
(ii) inactive (para 4)
Read the passage given below and answer the questions that follow:
The most alarming of man’s assaults upon the environment is the contamination of air, earth, rivers, and sea with lethal materials. This pollution is for the most part irrevocable; the chain of evil it initiates is for the most part irreversible. In this contamination of the environment, chemicals are the sinister partners of radiation in changing the very nature of the world; radiation released through nuclear explosions into the air, comes to the earth in rain, lodges into the soil, enters the grass or corn, or wheat grown there and reaches the bones of a human being, there to remain until his death. Similarly, chemicals sprayed on crops lie long in soil, entering living organisms, passing from one to another in a chain of poisoning and death. Or they pass by underground streams until they emerge and combine into new forms that kill vegetation, sicken cattle, and harm those who drink from once pure wells.
It took hundreds of millions of years to produce the life that now inhabits the earth and reached a stage of adjustment and balance with its surroundings. The environment contained elements that were hostile as well as supporting. Even within the light of the sun, there were short wave radiations with power to injure. Given time, life has adjusted and a balance reached. For time is the essential ingredient, but in the modern world is no time.
The rapidity of change and the speed with which new situations are created follow the heedless pace of man rather than the deliberate pace of nature. Radiation is no longer the bombardment of cosmic rays; it is now the unnatural creation of man’s tampering with the atom. The chemicals to which life is asked to make adjustments are no longer merely calcium and silica and copper and all the rest of the minerals washed out of the rocks and carried in the rivers to the sea; they are the synthetic creations of man’s inventive mind, brewed in his laboratories, and having no counterparts in nature.
(a) On the basis of your understanding of the above passage make notes on it using headings and sub-headings. Use recognizable abbreviations (wherever necessary-minimum four) and a format you consider suitable. Also supply a title to it.
(b) Write a summary of the passage in about 80 words.
Read the passage given below:
People tend to amass possessions, sometimes without being aware of doing so. They can have a delightful surprise when they find something useful which they did not know they owned. Those who never have to change house become indiscriminate collectors of what can only be described as clutter. They leave unwanted objects in drawers, cupboards, and attics for years in the belief that they may one day need them. Old people also accumulate belongings for two other reasons, lack of physical and mental energy, and sentiment. Things owned for a long time are full of associations with the past, perhaps with the relatives who are dead, and so they gradually acquire a sentimental value.
Some things are collected deliberately in an attempt to avoid wastage. Among these are string and brown paper, kept by thrifty people when a parcel has been opened. Collecting small items can be mania. A lady cuts out from newspaper sketches of model clothes that she would like to buy if she had money. As she is not rich, the chances are that she will never be able to afford such purchases. It is a harmless habit, but it litters up her desk.
Collecting as a serious hobby is quite different and has many advantages. It provides relaxation for leisure hours, as just looking at one’s treasure is always a joy. One doesn’t have to go out for amusement as the collection is housed at home. Whatever it consists of - stamps, records, first editions of books, china – there is always something to do in connection with it, from finding the right place for the latest addition to verifying facts in reference books. This hobby educates one not only in the chosen subject but also in general matters which have some bearing on it.
There are other benefits also. One gets to meet like-minded collectors to get advice, compare notes, exchange articles, to show off one’s latest find. So one’s circle of friends grows. Soon the hobby leads to traveling, perhaps a meeting in another town, possibly a trip abroad in search of a rare specimen, for collectors are not confined to one country. Over the years one may well become an authority on one’s hobby and will probably be asked to give informal talks to little gatherings and then, if successful, to larger audiences.
(a) On the basis of your understanding of the above passage make notes on it using headings and sub-headings. Use recognizable abbreviations (wherever necessary-minimum four) and a format you consider suitable. Also, supply an appropriate title to it.
(b) Write a summary of the passage in about 80 words.
Read the passage given below carefully :
1. For four days, I walked through the narrow lanes of the old city, enjoying the romance of being in a city where history still lives - in its cobblestone streets and in its people riding asses, carrying vine leaves and palm as they once did during the time of Christ.
2. This is Jerusalem, home to the sacred sites of Christianity, Islam and Judaism. This is the place that houses the church of the Holy Sepulchre, the place where Jesus was finally laid to rest. This is also the site of Christ's crucifixion, burial and resurrection.
3. Built by the Roman Emperor Constantine at the site of an earlier temple to Aphrodite, it is the most venerated Christian shrine in the world. And justifiably so. Here, within the church, are the last five stations of the cross, the 10th station where Jesus was stripped of his clothes, the 11th where he was nailed to the cross, the 12th where he died on the cross, the 13th where the body was removed from the cross, and the 14th, his tomb.
4. For all this weighty tradition the approach and entrance to the church is non-descript. You have to ask for directions. Even to the devout Christian pilgrims walking along the Via Dolorosa - the Way of Sorrows - first nine stations look clueless. Then a courtyard appears, hemmed in by other buildings and a doorway to one side. This leads to a vast area of huge stone architecture.
5. Immediately inside the entrance is your first stop. It's the stone of anointing: this is the place, according to Greek tradition, where Christ was removed from the cross. The Roman Catholics, however, believe it to be the spot where Jesus' body was prepared for burial by Joseph.
6. What happened next ? Jesus was buried. He was taken to a place outside the city of Jerusalem where other graves existed and there, he was buried in a cave. However, all that is along gone, destroyed by continued attacks and rebuilding; what remains is the massive - and impressive - Rotunda (a round building with a dome) that Emperor Constantine built. Under this, and right in the centre of the Rotunda. is the structure that contains the Holy Sepulchre.
7. "How do you know that this is Jesus' tomb ?" I asked one of the pilgrims standing next to me. He was clueless, more interested, like the rest of them, in the novelty of it all and in photographing it, then in its history or tradition.
8. At the start of the first century, the place was a disused quarry outside the city walls. According to the gospels, Jesus' crucifixion occurred 'at a place outside the city walls with graves nearby.....'. Archaeologists have discovered tombs from that era, so the site is compatible with the biblical period.
9. The structure at the site is a marble tomb built over the original burial chamber. It has two rooms, and you enter four at a time into the first of these, the Chapel of the Angel. Here the angel is supposed to have sat on a stone to recount Christ's resurrection. A low door made of white marble, party worn away be pilgrims' hands, leads to a smaller chamber inside. This is the 'room of the tomb', the place where Jesus was buried.
10. We entered in single file. On my right was a large marble slab that covered the original rock bench on which the body of Jesus was laid. A woman knelt and prayed. Her eyes were wet with tears. She pressed her face against the slab to hide them, but it only made it worse.
On the basis of your understanding of this passage answer the following questions with the help of given options:
(a) How does Jerusalem still retain the charm of ancient era?
(i) There are narrow lanes.
(ii) Roads are paved with cobblestones.
(iii) People can be seen riding asses
(iv) All of the above
(b) Holy Sepulchre is sacred to _________.
(i) Christianity
(ii) Islam
(iii) Judaism
(iv) Both (i) and (iii)
(c) Why does one have to constantly ask for directions to the church?
(i) Its lanes are narrow.
(ii) Entrance to the church is non-descript.
(iii) People are not tourist-friendly.
(iv) Everyone is lost in enjoying the romance of the place.
(d) Where was Jesus buried?
(i) In a cave
(ii) At a place outside the city
(iii) In the Holy Sepulchre
(iv) Both (i) and (ii)
Answer the following questions briefly:
(e) What is the Greek belief about the 'stone of anointing'?
(f) Why did Emperor Constantine build the Rotunda?
(g) What is the general attitude of the pilgrims?
(h) How is the site compatible with the biblical period?
(i) Why did the pilgrims enter the room of the tomb in a single file?
(j) Why did 'a woman' try to hide her tears?
(k) Find words from the passage which mean the same as:
(i) A large grave (para 3)
(ii) Having no interesting features/dull (para 4)
Read the passage given below :
Success
Everybody wants to succeed in life. For some, success means achieving whatever they desire or dream. For many, it is the name, fame, and social position. Whatever be the meaning of success, it is a success that makes a man popular.
All great men have been successful. They are remembered for their great achievements. But it is certain that success comes to those who are sincere, hardworking, loyal, and committed to their goals.
Success has been man's greatest motivation. It is very important for all. Success has a great effect on life. It brings pleasure and pride. It gives a sense of fulfillment. It means all-around development. Everybody hopes to be successful in life. But success smiles on those who have a proper approach, planning, vision, and stamina. A proper and timely application of all these things is bound to bear fruit. One cannot be successful without cultivating these certain basic things in life. It is very difficult to set out on a journey without knowing one's goals and purposes. The clarity of the objective is a must to succeed in life. A focused approach with proper planning is certain to bring success. Indecision and insincerity are big obstacles on the path to success.
One should have the capability, capacity, and resources to turn one's dreams into reality. Mere desire cannot bring you success. The desire should be weighed against factors like capability and resources. This is the basic requirement of success. The next important thing is the eagerness, seriousness, and the urge to be successful. It is the driving force that decides success. It is the first step on the ladder of success.
One needs to pursue one's goals with all one's sincerity and passion. One should always be in high spirits. Lack of such spirit leads to an inferiority complex which is a big obstruction on the path to success. Time is also a deciding factor. Only the punctual and committed have succeeded in life. The lives of great men are examples of this. They had all these qualities in plenty which helped them rise to the peak of success.
Hard labor is one of the basic requirements of success. There is no substitute for hard labor. It alone can take one to the peak of success. Every success has a ratio of five percent inspiration and ninety-five percent perspiration. It is patience, persistence, and perseverance which play a decisive role in achieving success. Failures are the pillars of success as they are our stepping-stones and we must get up and start again and be motivated.
2.1 On the basis of your reading of the passage, answer any four of the following questions in 30-40 words each:
(a) To whom does success come certainly?
(b) What are the basic things in life we need to achieve success?
(c) What did great men have in plenty to rise to the peak of success? Give any two examples
(d) What is the one basic requirement of success?
(e) Explain: "Failures are pillars of success."
2.2 On the basis of your reading of the passage, fill in any two of the following blanks with appropriate words/phrase :
(a) ________________ plays a decisive role in achieving success.
(b) Goals have to be pursued with ________________ and ________________
(c) Ratio of success is ________________ inspiration.
2.3 Find out the words from the passage that mean the same as the following :
(a) endurance (para 2)
(b) obstruction (para 4)
(c) motivation (para 5)
Read the following passage and complete the activities:
A1. Complete the chart on the life stages of fireflies: (2)
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Fireflies are beetles and go through several life stages, starting out as an egg, then hatching into larvae. At the juvenile stage, they turn into pupae and then, finally adults. Fireflies spend most of their lives in a larval stage, hidden away. There are 2000 different species of fireflies. But they all go through a long juvenile stage and a short adult life, which is mainly about courtship, mating and reproduction. The juveniles living underground or underwater, are very different though-they're hunters, they eat snails and soft-bodied insects and they have very different habitats. Conserving them is essential for human life as fireflies are a key part of the food web. They are predators of agricultural pests. In turn, they are prey for spiders and other insects. They are completely enmeshed in the web of life. In addition, about 70 years ago, scientists unravelled the mystery of fireflies' light-producing talents. Since then, the bio-chemical reactions that fireflies experience have been used in detecting bacterial contamination in foods, testing drugs against cancer, developing drought-resistant crops. They have been used in space exploration. So fireflies give us beauty and inventions. Fireflies carry oxygen, calcium, magnesium and a natural chemical called luciferin. These react together to produce the photons. This is how the fireflies glow. Firefly tourism is growing across the world. In Maharashtra, for example, a particular species monsoon fireflies, emerge before the rains. They're beautiful and a festival is held in Purushwadi, encouraging firefly tourism. Its wonderful that people around the world go to see fireflies in their natural habitat. We need to be cautious. Too many people can disturb adult and larval habitats. Fireflies need darkness to communicate with each other and we need fireflies because they are harbingers of hope. |
A2. Write two reasons for the conservation of fireflies. (2)
A3. Make antonyms of the following words using prefix: (2)
- different × ______
- experience × ______
- bacterial × ______
- natural × ______
A4. Do as directed: (2)
(i) Too many people can disturb adult and larval habitat.
(Rewrite using 'as well as')
(ii) These react together to produce photons.
(Pick out the infinitive from the given sentence)
A5. Can you think of any other insect that teaches us some values of life? Explain with examples. (2)
Read the passage given below.
| 1 | It is generally accepted that leadership development should be a part of the education system's responsibility for preparing individuals to participate in a democratic and progressive society. Many schools, colleges and universities, across nations, provide their students with leadership courses, curricular programs and co-curricular programs that are designed to develop students’ formal knowledge about leadership as well as opportunities and experiences to develop students as leaders and actually practise leadership. Yet, only a handful of studies have sought to understand leader development from the students’ point of view, with students describing their own experiences and what they learned from them in their own words. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 2 |
A 2014 descriptive study sought to understand student leadership with research through key events via the following research questions:
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| 3 | This study described the rich array of leadership lessons that students are learning through their experiences. It revealed that student leaders are learning foundational leadership skills and competencies that have positively impacted how to accomplish work, how to work with others and how to be both supported by and support others. |
Based on your understanding of the passage, answer the questions given below.
(i) Does the following statement agree with the information given in paragraph 1? (1)
The researcher believes that educational institutions have ideal resources to study impact of leadership skills on young adults.
Select from the following:
- True - if the statement agrees with the information
- False - if the statement contradicts the information
- Not Given - if there is no information on this
(ii) Do you think the researchers of the study aimed to change the students’ outlook towards the development of leadership skills, directly or indirectly? Support your answer with reference to the text. (1)
(iii) Select the option that displays the most likely reason for including Research Question 3 in the 2014 study. (1)
In order to find out if...
- learning opportunities shape students’ overall personality.
- leadership lessons are the result of the designed learning opportunities.
- all learning opportunities cater to a specific lesson.
- certain lessons are common in more than one learning opportunity.
(iv) Complete the sentence based on the following statement. (1)
More than 50% of the identified student respondents were keen to participate in the 2014 study.
We can say this because ______.
(v) Select the option that displays the key event designed with “Balancing Roles” (Table 1) as the objective. (1)
- Students will be able to debate the issue at hand, with different teams.
- Students will be able to manage the responsibilities of a mentor, planner researcher and presenter.
- Students will be able to surmount minor problems and focus on the final goal.
- Students will be able to explain concepts and clarify them for peers.
(vi) Complete the given sentence by selecting the most appropriate option. (1)
The 2014 study attempts to understand student leadership by focussing on ______
- experiences that shaped students’ overall personality.
- lessons gained by students as they grew up.
- relationship of key events with particular lessons.
- students in leadership roles.
(vii) The lessons for ‘Individual competencies’ had a range of responses. (1)
Give one reason why having the least number of responses for ‘Decision Making’, is a matter that needs attention.
(viii) Complete the given sentence by selecting the most appropriate option. (1)
The concluding sentence of the text makes a clear case for ______ by listing it as a core competency for student leadership.
- collaboration
- flexibility
- hard work
- observation
(ix) Complete the sentence appropriately with one/two words. (1)
In the context of “Working with Others” in Table 1, the lesson of ‘Conflict’ refers to ______.
(x) Based on the reading of the text, state a point to challenge the given statement. (1)
When theoretical knowledge about leadership suffices, it is a waste of funds by educational organisations, to organise leadership camps and programmes.
Read the following excerpt from a Case Study. J.K. Rowling - A Journey.
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The story of Joanne Kathleen Rowling's near magical rise to fame is almost as well known as the characters she creates. Rowling was constantly writing and telling stories to her younger sister Dianne. "The first story I ever wrote down was about a rabbit called Rabbit." Rowling said in an interview. "He got measles and was visited by his friends including a giant bee called Miss Bee. And ever since Rabbit and Miss Bee, I have always wanted to be a writer, though I rarely told anyone so. However, my parents, both of whom come from impoverished backgrounds and neither of whom had been to college, took the view that my overactive imagination was an amusing personal quirk that would never pay a mortgage or secure a pension. A writer from the age of six, with two unpublished novels in the drawer, she was stuck on a train when Harry walked into her mind fully formed. She spent the next five years constructing the plots of seven books, one for every year of his secondary school life. Rowling says she started writing the first book, Harry Potter and the Sorcerer's Stone, in Portugal, where she was teaching English. At first nobody wanted to publish Harry Potter. She was told that plot was too complex. Refusing to compromise, she found a publisher. In 1997 Rowling received her first royalty cheque. By book three, she had sky rocketed to the top of the publishing world. A row of zeroes appeared on the author's bank balance and her life was turned upside down. Day and night she had journalists knocking on the unanswered door of her flat. Rowling's quality control has become legendary, as her obsession with accuracy. She's thrilled with Stephen Fry's taped version of the books and outraged that an Italian dust jacket showed Harry minus his glasses. "Don't they understand that the glasses are the clue to his vulnerability." Annual earnings of J.K. Rowlin from 2010 to 2019
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On the basis of your understanding of the passage answer any five of the six questions given below. (5)
- Explain J. K. Rowling's 'near magical rise to fame'.
- What reason did the publishers give for rejecting Rowling's book?
- What was the drawback of achieving fame?
- Why was Rowling outraged with the Italian dust jacket?
- Find a word in the last para that means the same as 'insecure/helpless'.
- According to the graph, how many years did it take Rowling to become very successful?
Read the passage given below:
| (1) | Ratan, a global brand in Dairy products, works on a business model popularly known as, 'The Ratan Model'. This model aims to provide value for money to the customers and protect the interests of farmers simultaneously. | ||||||||||
| (2) | The Ratan model is a three-tiered structure that is implemented in its Dairy production: Firstly, Ratan acts as a direct link between milk producers and consumers that removes the middlemen. Secondly, farmers (milk producers) control procurement, processing and marketing. Thirdly, it is a professionally managed organization. | ||||||||||
| (3) | One can understand the Ratan Model better by taking cognizance of 'Ratan's Target Audience', where it has targeted the mass market of India with no premium offerings and works on providing the best quality products at affordable prices. | ||||||||||
| (4) | So Ratan formulates its pricing policy on the low cost price strategy which has attracted a lot of customers in the past and it continues to do so. | ||||||||||
| (5) | Another stance used by Ratan's Target Audience is based on customer-wise targeting and industry wise targeting. This strategy divides the target audience on the following two bases : | ||||||||||
| (6) |
The above table showcases how Ratan has a diversified customer base. |
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| (7) | Industry Based Target Audience: Ratan has segmented milk for various industries such as ice-cream manufacturers, restaurants, coffee shops, and many similar industries. Further, it has segmented butter, ghee and cheese for bakeries, snack retailers, confectioneries, and many more. | ||||||||||
| (8) | The target audience study tells us that Ratan has a strong presence in both Business to Business and Businessto-Customers. | ||||||||||
| (9) | Ratan's marketing campaigns and strategies are implemented in a very attractive way. For example, the story of the 'Ratan Girl' is a popular 'ad' icon. It is a hand drawn cartoon of a young girl. | ||||||||||
Based on your understanding of the passage answer any Six out of the Seven questions given below:
- What does 'The Ratan Model' aim at?
- In dairy production how many tiers are there?
- Ratan acts as a direct link...? Explain.
- "Ratan Target audience is described as a diversified market. Explain with reference to the given table.
- Name the two basis on which Ratan divides the target audience.
- In which two spheres does Ratan have a strong presence?
- Which is the most loved ad icon of Ratan?
Read the following text.
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Arthur lay in his cabin, still trying to piece together the events of the last few hours. He had watched his home planet of Earth be demolished to make way for a hyperspace bypass, been saved by his friend Ford, and then whisked away on a ship that was powered by an "infinite improbability drive." It was all too much for him. |
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5. |
Just then, Ford stuck his head around the door. |
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10 |
"What's that?" asked Arthur. |
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15 |
"I don't know," said Arthur. "I don't think I really understand anything anymore. Why is a mouse the ship's computer?" |
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20 |
Arthur was about to say something, but at that moment the ship's intercom crackled to life. |
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25 |
"Eddie, would you mind shutting up?" said Arthur. |
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30 |
"It's me," said the voice. "Marvin." |
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35 |
Arthur looked down and saw a small, metal figure shuffling across the floor. It was about three feet tall, with a round head and a body that looked like it had been cobbled together from spare parts. Its eyes were a dull red, and its voice was a monotone. |
Answer the following questions, based on the passage above.
- Select the option that classifies Arthur's confusion about drastic events such as the destruction of his home planet and the introduction of new technologies, correctly. (1)
- Routine and boredom
- Adventure and excitement
- Loss and change
- Calm and relaxation
- What is the significance of the white lab mouse in the control room of the Heart of Gold spaceship? (1)
- It is the captain of the ship
- It serves as the ship's computer
- It is a pet of the crew
- It is used for scientific experiments
- Share evidence from the text, in about 40 words to support the view that the writer’s writing style is descriptive and humourous. (2)
- Complete the sentence appropriately with a characteristic or its description. (1)
Based on the information given in the excerpt, one can infer that the mice who built the Earth are ______. - Select the option that is similar in meaning to Ford’s expression, “Pretty neat, huh?". (1)
- Easy, isn’t it?
- Could be worse, no?
- Impressive, yes?
- Too difficult for you?
- Explain, in about 40 words, why the name "The Paranoid Android" is considered ironic. (2)
- In the line, “…a body that looked like it had been cobbled together from spare parts…”, what comparison does the word “cobbled” refer to? (1)
- How does the following, impact the reader, even though they know Marvin is just an android? (2)
"I've been waiting for someone to talk to me for over two million years," said Marvin. Answer in about 40 words. - Read the five headlines (a) -(e), given below: (1)
(a) HUMANITY'S JOURNEY WITNESSED BY A DEPRESSED ROBOT
(b) HITCHHIKING THROUGH SPACE: A COMICAL TAKE ON THE END OF THE WORLD
(c) NEW STUDY FINDS ALIENS LIVING AMONG US
(d) GROUNDBREAKING TECHNOLOGY WILL SOON ENABLE TIME TRAVEL
(e) INTERGALACTIC TRAVEL VIA NEW INFINITE IMPROBABILITY DRIVE
Identify the option that displays the headline/s that DOES/ DO NOT correspond with occurrences in the passage.- Only (a)
- (b) (c) and (d)
- Only (e)
- (a) and (e)
