Question

Rohan is manufacturing lunch boxes for school going children. To maximize the profits, he decided to improve their quality and added a hot case to the boxes. As a result of this improvement in the product, its sale increased gradually. Which of the following marketing philosophy was involved :

Options

• Product

• Prize

• Standard

• None of the above

Answer 1

Product

Explanation - 

Under the concept of product orientation, product enhancement became the key to a company's profit maximisation. With a rise in the number of products available. Customers began shopping for products that met their needs were superior in terms of quality, performance, and reliability features. As a result, the firms' focus has shifted. the emphasis has shifted from quantity to quality a variety of goods