Question

Samay wanted to purchase a car with the latest standards and possessing features to minimize pollution. He saw an advertisement and subsequently visited the showroom of the company where the car was displayed. In his discussion, the marketing manager told Samay that the company is providing credit facilities, maintenance services and many other useful services on account of which the company is experiencing repeat sales and has been able to develop brand loyalty. Thus, ______ marketing function is being discussed between the marketing manager and Samay.  

Options

• Branding

• Customer support service

• Promotion

• Physical distribution

Answer 1

Customer support service

Explanation -

Customer support services, such as after-sales services, resolving customer complaints and adjustments, purchasing credit services, maintenance services, technical services, and consumer information are all vital functions of marketing management. All of these services are aimed at giving maximum customer happiness, which is the cornerstone to modern-day marketing success.