Question

Suganya decided to start the business of selling dress materials. She did some research to find out about the preferences of prospective customers. Based on this, she prepared a detailed business plan. She then made important decisions about the features, quality, packaging, labelling and branding of the dress material. Which of the following elements of Marketing Mix is being discussed here?

Options

• Promotion

• Market

• Product

• Place

Answer 1

Product

Explanation -

In marketing, a product is a collection of tangible and intangible features that may be exchanged for a monetary value and satisfy client wants.