Question

Sujhav Limited is a company dealing in various types of fire extinguishers. Considering the fact that people generally don’t buy fire extinguishers, the company undertakes aggressive sales promotion efforts in order to create and maintain demand for the product. Identify the type of marketing philosophy being described in the given case.

Options

• Product concept

• Selling concept

• Marketing concept

• Societal marketing concept

Answer 1

Selling concept