Question

The element of marketing mix by which marketers make use of various tools of communication to encourage exchange of goods and services in the market is called ______.

Options

• branding

• promotion

• physical distribution

• price

Answer 1

The element of marketing mix by which marketers make use of various tools of communication to encourage exchange of goods and services in the market is called promotion.

Explanation:

A key component of the marketing mix, promotion involves using a variety of communication means to promote the exchange of goods and services in the marketplace.