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Question
The function of marketing, which involves taking decisions regarding channels of distribution or marketing intermediaries, is called ______.
Options
Physical distribution
Promotion
Warehousing
Marketing planning
Solution
The function of marketing, which involves taking decisions regarding channels of distribution or marketing intermediaries, is called physical distribution.
Explanation:
Physical distribution includes all of the tasks necessary to transport products from producers to consumers. The two main areas of decision-making under this function are (a) choosing the marketing intermediaries (such as wholesalers and retailers) or distribution channels to be used, and (b) physically transporting the product from the point of production to the location where customers need it for use or consumption.
