Question

The marketing concept is based on which of the following points.

Options

• The efforts of all marketing activities must be directed towards a particular segment of market or group of customers

• The organisations must clearly identify the needs and requirements of the target customer.

• It should develop such products and services that satisfy the needs of the customers.

• All of the above

Answer 1

All of the above

Explanation -

The following points form the basis of the marketing concept.

1. All marketing efforts must be directed at a specific segment of the market or customer group.
2. Organizations must explicitly identify themselves the target's demands and requirements customer.
3. It should create products and services in this area that meet the requirements of customers.
4. It should not just function independently in the direction of consumer pleasure, yet also aims to improve customer satisfaction compared to its competition.