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Question
The marketing management philosophy which is based on the premise that any activity which satisfies human needs but does not pay attention to the ethical and ecological aspects of marketing cannot be justified is known as ______.
Options
Marketing concept
Societal marketing concept
Production concept
Product concept
MCQ
Fill in the Blanks
Solution
The marketing management philosophy which is based on the premise that any activity which satisfies human needs but does not pay attention to the ethical and ecological aspects of marketing cannot be justified is known as Societal marketing concept.
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Marketing Management Philosophies
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