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Question
The marketing management philosophy which uses availability and affordability as a means to achieve the objectives is ______.
Options
Marketing concept
Selling concept
Product concept
Production concept
MCQ
Fill in the Blanks
Solution
The marketing management philosophy which uses availability and affordability as a means to achieve the objectives is Production concept.
Explanation:
The production approach is based on the assumption that buyers desire widely available and affordable products. Companies that follow this ideology prioritize great manufacturing efficiency and widespread distribution to make items more accessible and cost-effective.
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