Question

What are the advantages of packaging of a customer product?

Options

• It enables differentiation and identification of a product from other products.

• It acts as a promotional tool. Use of colours, pictures, symbols in packaging helps in attracting the customers.

• Appropriate packaging contributes to the convenience in handling the product.

• All of the above

Answer 1

All of the above

Explanation - 

Packaging is the process of developing and designing a product's container. The following are some of the benefits of good packaging.

1. It allows a product to be distinguished and identified from others.
2. It serves as a marketing tool. Colors, graphics, and symbols are used in packaging to attract customers.
3. Appropriate packaging aids to product handling convenience.