Question

What are the important features of advertising?

Options

• Cost Involved

• Impersonal Mode

• Specific Sponsor

• All of the above

Answer 1

All of the above

Explanation -

The following are some of the most important characteristics of advertising.

1. Advertising Costs: Advertising costs money. It is a sort of paid advertising. The sponsors are responsible for the costs of advertising.
2. Impersonal Mode: Advertising is a form of communication that is impersonal. That is, the customer and the advertiser have no face-to-face interaction. As a result, it is impersonal and generates a monologue.
3. Specific Sponsor: There are always a few individuals or sponsors who take on the responsibility of designing it and incurring the costs.