Advertisements
Advertisements
Question
What do you understand by channels of distribution?
Solution
A channel is a route through which the goods are passed on to the ultimate consumer. There are direct channels or routes of distribution without middlemen. An indirect channel consists of one or more middlemen performing different functions. Middlemen help in the flow of goods towards the lakhs of crores of consumers.
APPEARS IN
RELATED QUESTIONS
Explain the factors that determine the choice of channels of distribution.
What do you mean by ‘channels of distribution’? What functions do they play in the distribution of goods and services? Explain.
Choose the Correct Answer.
A ______ is a mercantile agent to whom goods are entrusted for sale by a principal and takes physical possession of the goods but does not obtain ownership.
Which of the following are the factors determining choice of channels of distribution?
