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What is Franchising? - Entrepreneurship

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Question

What is franchising?

One Line Answer

Solution

Franchising is an arrangement through which the manufacturer or sole distributor of a trademarked product or service gives exclusive rights of local distribution to independent retailers in return for royalties and conformance to standardized operating procedures.

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Franchising
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Chapter 4: Enterprise Growth Strategies - Very short answer (exceed 15 words) [Page 172]

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CBSE Entrepreneurship Class 12
Chapter 4 Enterprise Growth Strategies
Very short answer (exceed 15 words) | Q 4 | Page 172
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