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What is Social Advertising Media? - Commercial Studies

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Question

What is 'Social Advertising Media'?

Answer in Brief

Solution

Social advertising either refers to advertising about socially relevant issues or using social relationship networks to promote a product/service and reach its target audience. In the former context, the advertising campaigns are created in public interest. The basic idea is to create awareness and make a difference. 

Social media platforms are used to advertise products from companies, political campaigns, etc. A few social media advertising platforms are Twitter, Facebook, and Whatsapp. 

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Social Advertising Media
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Chapter 3: Advertising and Sales Promotion - EXERCISES [Page 42]

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Goyal Brothers Prakashan Commercial Studies [English] Class 10 ICSE
Chapter 3 Advertising and Sales Promotion
EXERCISES | Q 13. | Page 42
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