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Tamil Nadu Board of Secondary EducationHSC Commerce Class 12

What is Social marketing? - Commerce

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Question

What is Social marketing?

Answer in Brief

Solution

Social marketing is a new marketing tool. It is the systematic application of marketing philosophy and techniques to achieve specific behavioral goals which ensure social good. For example- not to smoke in public areas.

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Social Marketing
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Chapter 15: Recent Trends in Marketing - Exercise [Page 126]

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Samacheer Kalvi Commerce [English] Class 12 TN Board
Chapter 15 Recent Trends in Marketing
Exercise | Q II. 6. | Page 126
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