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Question
What is value addition? Explain by giving examples.
Short Note
Solution
Value addition refers to creation of a competitive advantage by, combining, packaging features and benefits or through any other method that results in greater customer acceptance. Its examples are:
- Offering one year of free support on a new computer would be a value-added feature.
- Turning cotton into fabric. Here, fabric has more usefulness than cotton.
- Turning milk into cheese. Cheese has got more specific uses than milk.
- Packaging ready-to-use grated cheese into serving size packets.
- Turning wood into paper. Utility of paper is more than wood.
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Concept of Value Addition
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