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Question
Which is the supreme objective of a business?
Solution
The modem marketing concept recognizes that the consumer is the pivotal point around which the business moves. Satisfaction of consumer needs/requirements is stated to be the supreme objective of a business.
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RELATED QUESTIONS
Study the following case/situation and express your opinion.
Mr. Ashok visited a shop to buy a pair of shoes for Rs. 700. The salesman forced him to buy a pair of bigger size shoes of the ordinary company by claiming this size would be suitable to him. After reaching home, he discovered that shoes are still too big for him. He complained about the shoes to the shopkeeper. It was denied by the shopkeeper to replace the shoes despite the availability of stock.
In the above case,
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- Where can Mr. Ashok file his complaint?
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Mrs. Meera a resident of Nagpur District bought a washing machine worth Rs. 50,000 without cash memo with a warranty period of 2 years. After 1.5 years she noticed some defect and asked the company to repair or replace it. The company did not accept her complaint despite the defective product.
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iii) What was the negligence of Mrs. Meera while buying the washing machine?
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