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Which of the following marketing functions is concerned with informing the customers about the firm's products? -

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Question

Which of the following marketing functions is concerned with informing the customers about the firm's products?

Options

  • Physical Distribution

  • Promotion

  • Market Planning

  • Packaging and Labelling

MCQ

Solution

Promotion

Explanation - 

Advertising, personal selling, sales promotion, and publicity are all examples of promotional activities. All promotional operations entail communicating with existing and potential clients to inform them of the product, its unique qualities, pricing, and availability, among other things. The goal of promotional efforts is to persuade customers to purchase a product.

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