Question

Which of the following statement is related to ‘Below-the-Line’ promotion approach that a company can use to promote its products?

Options

• It targets mass audience.

• It targets identified small groups.

• It helps in establishing brand identity.

• It includes conventional media like print, online, television and cinema advertising.

Answer 1

It targets identified small groups.

Explanation:

Below-the-Line (BTL) promotion targets small, specific groups rather than a mass audience. It focuses on direct, personalized methods like in-store promotions, trade shows, or direct marketing to connect with a well-defined audience.