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Question
Which of the following statements about Advertising is incorrect?
Options
It is a personal form of communication
It is a paid form of communication
It is a mass selling technique
It is inflexible as the message can’t be adjusted to the needs of the buyer
Solution
It is a personal form of communication
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RELATED QUESTIONS
‘Expenditure on advertising is a social waste.’ Do you agree? Discuss.
Answer the following question.
Beena has been using 'Klean', a famous detergent available in the market. On watching numerous advertisements in the television, she decided to try a new brand of detergent. When she went to the near-by store to purchase the same, she saw detergents of other producers making similar claims of whiteness and stain removing abilities. Hence she could not make up her mind as to which detergent to purchase.
Name the objection of advertising being discussed in this case.
Is the objection to an advertisement?
