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Question
Which of these is an objective of Pricing?
Options
Profit maximization
Human Resource Management
Checking inventory
Fairs and exhibitions
MCQ
Solution
Profit maximization
Explanation:
The primary goal of pricing is to maximise profitability by setting prices that cover costs and generate the highest possible profits within a given market.
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Objectives of Pricing
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RELATED QUESTIONS
Discuss the five objectives of Pricing in detail.
______ is a meaningful mark for measuring market success or position of the firm in relation to those of the competitors.
Pricing is not an end in itself but a means to achieve marketing objectives of the firm. How does pricing aid in meeting or prevent competition?
