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Question
Which is the shortest channel of distribution?
One Line Answer
Short Note
Solution
Producer-customer, Direct channel or zero level is the shortest channel of distribution.
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RELATED QUESTIONS
Arpit, an entrepreneur, was short of capital. He was worried about the fact as to how he will reach out to his customers. He met his friend who is at present working in a start-up firm. He explained to Arpit a way to reach customers without any middlemen which will help him overcome the shortage of cash. So, Arpit decided to keep his channel of distribution simple as advised by his friend.
- Identify the channel of distribution adopted by Arpit.
- Explain the channel of distribution mentioned above.
- Give any two of advantages of this type of channel.
How is the channel of distribution influenced by the type of buyer?
