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Question
Read the following short passage and choose the best answer to the questions that follow each passage.
With social media emerging as one of the most popular hangouts for Indians, brand endorsement deals in the country are getting hugely influenced by how active celebrities are on Twitter, Facebook Instagram, and blogs.
Which of the following substantially weakens the argument given in the above statement?
Options
Many brands now go for exclusive social-media endorsement deals at just about 10-20 percent fees of a television endorsement deal.
Endorsement deals exclusive to social media are being inked.
The online celebrity endorsement business is now growing 25-30 percent faster than the traditional space.
The lion 's share of the advertising market is occupied by traditional space.
Solution
The lion 's share of the advertising market is occupied by traditional space.
Explanation:
If traditional space matters, popularity on social media cannot be the criterion for deciding which celebrity to choose for brand endorsement.
