Question

With the globalisation of markets, the tastes and preferences of consumers worldwide are ______.

Options

• Becoming similar to the tastes and preferences of American consumers.

• Being encouraged by multinational organizations to become increasingly similar.

• So different that they can be ignored by international organizations.

• Converging upon a global norm.

Answer 1

With the globalisation of markets, the tastes and preferences of consumers worldwide are converging upon a global norm.