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Question
You have read the chapter on advertising. Why does the businessperson spend Rs 300 per shirt on advertising? Discuss.
Answer in Brief
Solution
Advertising a product costs a lot of money. Producing and showing advertisements in the media is very expensive. Companies have to show the advertisement, again and again, to have it stick in people’s minds. For this reason, the businessperson spends Rs. 300 per shirt on advertising so that it may sell quickly.
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