Question

Zakir is keen on giving up his job and starting a new fitness industry business. He has to choose among fitness drinks, gym equipment & fitness gear. Zakir decided to spend more time in the gym inside his apartment complex and in nearby localities, especially on weekends and late evenings, to observe the people and understand their requirements. He took the membership of the Gym Community Trade Association, through which he got the advantage of their social networking tools like Instagram page, gym websites and community Whatsapp groups. He conducted an online survey to ascertain the viable product for his business idea. The response so collected gave him the clarity that he should go with fitness gear.

By quoting lines from the above passage, identify the ways of trend spotting used by Zakir.

Answer 1

The ways of trend spotting used by Zakir are:

• Watch trends: ‘Zakir decided to spend more time in the gym inside his apartment complex and in nearby localities. He simply observed the people.’
• Talk trends: ‘He conducted an online survey to ascertain the viable product for his business idea.’