Question

After completing class XII, your friend is considering a career in the fashion industry. You've recommended pursuing a career as a fashion merchandiser. Guide your friend who a fashion merchandiser is and describe their four key roles within the fashion industry.

Answer 1

A fashion merchandiser is a person who facilitates the conversion of inspiration into design and addresses the planning, production, promotion and distribution of products in the fashion industry to meet the demands of a consumer.

Four roles of fashion merchandiser:

1. In manufacturing, a fashion merchandiser makes significant input on the types of fabrics used to make a piece of clothing.
2. Buying becomes part of fashion merchandising when a merchandiser buys fashion items to be presented in a store.
3. Promoting the designer’s product to stores that may want to buy large quantities.
4. The final component of fashion merchandising is selling. A fashion merchandiser who works with a designer is responsible for selling fashion items to stores, which then sell to consumers.