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प्रश्न
Arvind has started his Italian food based restaurant. Does he have to register his trademark? And give the reasons for the same.
उत्तर
Trademark refers to words, names, symbols and product design features that are used to distinguish the products or services of one manufacturer or seller from another.
Arvind must go for registering as:
- it helps in preventing others from copying.
- there is legal action available if anybody is found copying the product or any related aspect.
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संबंधित प्रश्न
Define branding?
Why is a logo important for a company?
What is labelling?
Define advertising?
Differentiate between trade mark and brand mark?
What is the purpose of logo?
Differentiate between ATL and BTL.
What are the qualities of a good brand name?
What are the various types of brand names from the entrepreneur’s perspective?
Explain the important factors affecting the choice of channels of distribution by the manufacturer.
The entrepreneurs have an option to brand their product alpha-numerically, as it signifies ______.
Explain five common types of Intellectual Property Rights.
Ratnanjali Ayurveda introduced a new range of products on the basis of the tri doshas. The marketing department is brainstorming on the branding of the new range where the customers can identify the new range easily and at the same time it creates awareness about the type of products this range has. The name ‘AyurPrakriti’, was adopted by the company and it would be used for all the products under this range. Which type of branding is adopted by Ratnanjali Ayurveda?
This concept is an identifying symbol for any product or business. It can be any distinctive design, mark, sign which stands associated with the enterprise. Enlist any three purpose of this concept.
