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Customer orientation is a modern approach to marketing. - Commerce

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प्रश्न

Customer orientation is a modern approach to marketing.

विकल्प

  • True

  • False

MCQ
सत्य या असत्य

उत्तर

This statement is True.

Explanation:

Customer orientation is a modern approach to marketing. It is often called a customer-centric approach. This marketing concept prioritises the customer in all business activities. To effectively meet consumer needs, organisations must understand their preferences and match their plans, goods, and services accordingly.

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2023-2024 (February) Official

संबंधित प्रश्न

Hayaram' is a famous chain selling a large variety of products in the Indian market. Their products include chips, biscuits, sweets and squashes. It charges a comparatively higher price than its competitors as it sells quality products. Besides, it offers regular discounts to its customers and easy credit terms to its retailers. It has five of its own retail shops. It also sells its products through various grocery stores so that the products are made available to customers at the right place, in the right quantity and at the right time. It regularly uses different communication tools to increase its sales.

The above para describes the combination of variables used by Hayaram to prepare its market offering. Identify and explain the variables


Write short notes on: Marketing research.


Answer in one sentence.

Define Market.


The area concept of market is related to exchange concept.


The term market is derived from the ___________ word ‘Mercatus’.


Select the correct option.

(place concept of market, E Jerome McCarthy, market research, label, 3P’s)

Group A  Group B
A. 4Ps _______________
B. _______________ A function of marketing
C. Booms and Bitner _______________
D. _______________ buyers, sellers and intermediaries come together
E. _____________ slip is found on the product

What is need for the market and explain the concept of marketing?


Marketing is called a ____________ process because it involves the interaction of buyers and sellers.


The marketing concept is based on which of the following points.


Which concept of marketing emphasise on availability and affordability of the product?


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