Advertisements
Advertisements
प्रश्न
Write short notes on: Marketing research.
उत्तर
Marketing research refers to a process that involves the application of the research process. solving various marketing problems. First of all market information is gathered and analysed. This is necessary to understand the needs of customers and for making marketing decisions.
APPEARS IN
संबंधित प्रश्न
Hayaram' is a famous chain selling a large variety of products in the Indian market. Their products include chips, biscuits, sweets and squashes. It charges a comparatively higher price than its competitors as it sells quality products. Besides, it offers regular discounts to its customers and easy credit terms to its retailers. It has five of its own retail shops. It also sells its products through various grocery stores so that the products are made available to customers at the right place, in the right quantity and at the right time. It regularly uses different communication tools to increase its sales.
The above para describes the combination of variables used by Hayaram to prepare its market offering. Identify and explain the variables
What is the societal concept of marketing?
What is marketing concept? How does it help in the effective marketing of goods and services.
What is the market? Explain the meaning of the capital market and money market.
Differentiate between the traditional concept of marketing and the modem concept of marketing.
Explain in detail the concepts of marketing.
The area concept of market is related to exchange concept.
The marketing concept is based on which of the following points.
Which of the following statement is true regarding marketing?
Find the odd one:
