Advertisements
Advertisements
प्रश्न
What is marketing concept? How does it help in the effective marketing of goods and services.
उत्तर
Marketing concept of marketing management lays emphasis on customer satisfaction. It believes that customer satisfaction plays a vital role in the success of any organisation. In the long run, any organisation can survive and maximise profits only if it identifies customer needs and effectively works towards fulfilling them. This concept identifies the fact that people purchase a product for satisfaction of a specific need (such as functional need, social need, psychological need, etc.). Any organisation must aim towards identifying such needs and satisfying them in an effective manner. That is, it must take all decisions based on the needs and requirements of the customers. An organisation works and sells not according to what it has, but according to what the customer wants.
The marketing concept is based on the following points.
- The efforts of all marketing activities must be directed towards a particular segment of the market or group of customers.
- The organisations must clearly identify the needs and requirements of the target customer.
- It should develop such products and services that satisfy the needs of the customers.
- It should not just independently work towards customer satisfaction, but should also aim at satisfying the customers better than its competitors.
- The crux of all efforts of marketing is profit.
Marketing concept helps in effective marketing of goods and services. If all marketing activities are directed towards customer satisfaction, marketing of goods and services would take place in an effective and smooth manner. If decisions of production, pricing, designing, etc. are based on the needs of the customers, selling would not be a problem. For example, if customers want dual sim mobile phones, high pixel cameras, GPS, etc. the company produces mobile phones with such features. Similarly, other decisions of the company such as pricing, branding, etc. are also based on the requirements of the customers.
APPEARS IN
संबंधित प्रश्न
Hayaram' is a famous chain selling a large variety of products in the Indian market. Their products include chips, biscuits, sweets and squashes. It charges a comparatively higher price than its competitors as it sells quality products. Besides, it offers regular discounts to its customers and easy credit terms to its retailers. It has five of its own retail shops. It also sells its products through various grocery stores so that the products are made available to customers at the right place, in the right quantity and at the right time. It regularly uses different communication tools to increase its sales.
The above para describes the combination of variables used by Hayaram to prepare its market offering. Identify and explain the variables
List five shopping products purchased by you or your family during the last few months.
Answer the question.
Mention two types of markets, on the basis of the position of buyers and sellers.
Differentiate between the traditional concept of marketing and the modem concept of marketing.
Write short notes on: Marketing research.
The term market is derived from the ______ word ‘Mercatus’.
Write a word/term/phrase for the following sentence.
The market for the commodities which are produced in one country and sold in another countries.
______ is the place where transaction of buying and selling of goods and services take place in exchange for money or money's worth.
Explain the following term/concept.
Place Concept of Market
Explain the following term/concept.
Commodity Concept of Market
The area concept of market is related to exchange concept.
Select the correct option.
(place concept of market, E Jerome McCarthy, market research, label, 3P’s)
| Group A | Group B |
| A. 4Ps | _______________ |
| B. _______________ | A function of marketing |
| C. Booms and Bitner | _______________ |
| D. _______________ | buyers, sellers and intermediaries come together |
| E. _____________ | slip is found on the product |
The term ‘market’ may be understood in which of the following contexts?
The marketing concept is based on which of the following points.
Which concept of marketing emphasise on availability and affordability of the product?
Explain the following function of marketing:
Grading
Customer orientation is a modern approach to marketing.
