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प्रश्न
What is marketing mix?
उत्तर
Marketing mix refers to the set of marketing tools that are used to achieve the various objectives of marketing. In the process of marketing, market offering plays an important role. That is, for effective marketing, an organisation must decide the various features of a product such as its size, quality, location of sale, etc. Such decisions are affected by a large number of factors. Some of them are controllable by the firm. For example, decisions regarding packing, branding, pricing, advertising, etc. are within the control of the firm. However, there are certain non-controllable factors as well that affect the decision-making of a firm. For example, government policies, credit policies of the banks are beyond the control of the firm. A firm continuously alters the various controllable factors to achieve the objectives of marketing. Such factors form the pillars of marketing and are known as marketing tools. From the various alternative marketing tools, a firm chooses the best combination to develop a market offering. Such a set of marketing tools used by the firm to achieve the desired objectives of marketing is known as the marketing mix.
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संबंधित प्रश्न
Explain branding.
State three objectives of sales promotion.
Sales promotion is helpful in making effective.
A popular brand of toothpaste has 20% discount mentioned on the package. Name the element of promotion.
What are the elements of marketing mix.
______ is a stage at which idea of new product is tested in potential consumers to determine consumer acceptance.
Which one is not an element of marketing mix?
Assertion (A): Personal selling plays a very important role in the introduction stage of a new product.
Reason (R): Personal selling helps in persuading customers about the merits of the product.
Match the various items of column - I with the respective statements in column - II.
| Column - I | Column - II | ||
| (A) | Advertising | (i) | Creates a positive image about the company and its products. |
| (B) | Personal selling | (ii) | Paid form of impersonal communication. |
| (C) | Public relations | (iii) | Develop Personal relationship with the prospective buyer. |
Study the relation between first and the second words given below and fill in the fourth word on that basis.
Advertiser : Advertising : : Publicity : ______
Promotion mix includes Sales Promotion, Personal Selling, Advertising and ______.
Which of the following is not an element of the marketing mix?
Which of the following is not an element of Marketing Mix?
Enumerate the elements of marketing mix.
Give one difference between product mix and promotion mix.
Give the four components of a promotional mix.
State the components of place mix.
Write a short note on any two P's of marketing.
