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प्रश्न
Explain branding.
उत्तर
A brand basically serves as an identity for a company. This is much more than logos and names. The identity has to be created based on a different and unique idea and put through a compelling story. You have to make sure that it connects well with all the potential customers and this should also form strong bonds with the customers.
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संबंधित प्रश्न
Sales promotion is helpful in making effective.
‘Products are not purchased but sold’, with which point of view is this statement associated?
A popular brand of toothpaste has 20% discount mentioned on the package. Name the element of promotion.
What are the elements of marketing mix.
Suganya decided to start the business of selling dress materials. She did some research to find out about the preferences of prospective customers. Based on this, she prepared a detailed business plan. She then made important decisions about the features, quality, packaging, labelling and branding of the dress material. Which of the following elements of Marketing Mix is being discussed here?
Prateek took his nephew Raman for shopping to 'Hamleys' to buy him a toy car for his birthday. Raman was delighted when on payment of the bag, he got a school bag along with the toy car free of cost. Identify which technique of sales promotion is being used by the company.
A car manufacturer offers to sell a particular brand of car at a discount of Rs. 10,000 for a limited period. Identify the sales promotion activity in the above example.
As a Marketing Manager, explain any four objectives of Advertising you will familiarise a new sales team with, during their training and orientation sessions.
Which of the following is not a promotion mix?
What do you understand by marketing mix?
