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प्रश्न
What do you understand by marketing mix?
उत्तर
Marketing mix refers to a combination of four basic elements, viz. product, price, promotion and place, popularly known as four P's of marketing. Marketing mix involves the selling of satisfaction rather than selling a product. Hence, it is found out what the customer wants, and it is ensured that they get the maximum satisfaction. As the needs of the customers change, marketing mix may have to be changed from time to time. Hence marketing mix is a dynamic concept.
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संबंधित प्रश्न
Explain branding.
Sales promotion is helpful in making effective.
‘Products are not purchased but sold’, with which point of view is this statement associated?
Selling goods by the producer to consumer involves which channel?
'Ultimate Televisions Ltd.' is offering its 50" TV sets at a discount of Rs. 10,000 for a period of two months beginning from 15th February, 2021. Which of the following sales promotion activity is being used by 'Ultimate Televisions Ltd.':
Assertion (A): Personal selling plays a very important role in the introduction stage of a new product.
Reason (R): Personal selling helps in persuading customers about the merits of the product.
Statement-I: The concept of product relates to not only the physical product but also the benefits offered by it from customer's point of view.
Statement-II : The concept of product does not include the extended product by way of after sale services, availability of spare parts, handling complaints etc.
Spice and Cheese Burgers has various outlets to sell burgers and deal with the customers directly. This channel of distribution was adopted by the organisation, keeping in mind the nature of the product. In order to boost its sales, the management has decided to introduce a ‘By one Get one free to its customers.
- Identify the channel of distribution used by Spice and Cheese Burgers.
- Briefly explain the channel of distribution identified in (i) above.
- Which element of the promotion mix is highlighted in the above case?
- State any four objectives of the element of the promotion mix identified in (iii) above.
An element of marketing mix, which creates utilities of time, place and possession:
One of the additional elements of marketing mix of services is ______.
