Advertisements
Advertisements
प्रश्न
One of the additional elements of marketing mix of services is ______.
विकल्प
Price
Place
People
Promotion
उत्तर
One of the additional elements of marketing mix of services is People.
Explanation:
In the marketing mix for services, there are additional elements beyond the traditional 4 Ps (Product, Price, Place, Promotion). These additional elements are People, Process, and Physical Evidence. "People" refers to the employees and customers involved in the service delivery, emphasizing the importance of human interaction and customer service in shaping the service experience.
APPEARS IN
संबंधित प्रश्न
Describe any two elements of the marketing mix.
Prateek took his nephew Raman for shopping to 'Hamleys' to buy him a toy car for his birthday. Raman was delighted when on payment of the bag, he got a school bag along with the toy car free of cost. Identify which technique of sales promotion is being used by the company.
Assertion (A): Personal selling plays a very important role in the introduction stage of a new product.
Reason (R): Personal selling helps in persuading customers about the merits of the product.
Spice and Cheese Burgers has various outlets to sell burgers and deal with the customers directly. This channel of distribution was adopted by the organisation, keeping in mind the nature of the product. In order to boost its sales, the management has decided to introduce a ‘By one Get one free to its customers.
- Identify the channel of distribution used by Spice and Cheese Burgers.
- Briefly explain the channel of distribution identified in (i) above.
- Which element of the promotion mix is highlighted in the above case?
- State any four objectives of the element of the promotion mix identified in (iii) above.
Which of the following is not an element of the marketing mix?
Which of the following is not a promotion mix?
An element of marketing mix, which creates utilities of time, place and possession:
Which of the following is not an element of Distribution mix?
Enumerate the elements of marketing mix.
Give one difference between product mix and promotion mix.
