Advertisements
Advertisements
प्रश्न
______ determines the sales volume and the profit margins.
विकल्प
Price
Place
People
promotion
उत्तर
Price determines the sales volume and the profit margins.
Explanation:
Price is a critical factor that directly affects both the sales volume and the profit margins. Setting the right price can attract customers, influence their purchasing decisions, and impact the overall profitability of a product or service. It is an essential component of the marketing mix that needs careful consideration to balance competitiveness, cost recovery, and profitability.
APPEARS IN
संबंधित प्रश्न
Which pricing strategy involves charging according to their competitors?
Under this Pricing Strategy, a business firm adjusts its own price policy in accordance with general pricing structure in the industry.
Selling price = Total cost per unit + Desired profit per unit is the formula to fix prices under which Pricing Strategy?
Give two conditions under which parity pricing is desirable.
Mention the advantages of cost plus pricing.
Skimming pricing policy is ideal for introducing a product in the FMCG sector. Justify for or against.
State two disadvantages of Cost plus pricing policy.
What are the conditions under which parity pricing is desirable?
| Evergreen Cosmetics is planning to launch a new range of 'anti-wrinkle creams' in the Indian market. They conducted a market survey and found potential competition from Remain Young. Since they are targeting the higher strata of society, the cream is being priced much higher than their competitors. They plan to use the television as a media to advertise this anti-wrinkle cream as opposed to print media which is largely used by them for their other products. Officials at Evergreen Cosmetics feel that with the correct style of promotion, they could easily be successful in the market. |
- Identify and explain the pricing strategy that is being used by Evergreen Cosmetics.
- Describe any two qualities that a salesman selling this product should possess.
- Explain any two tools of sales promotion that can be used here.
"Penetrating pricing leads to setting a high initial price". Comment
