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Mention the advantages of cost plus pricing. - Commercial Applications

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प्रश्न

Mention the advantages of cost plus pricing.

State two advantages of Cost plus pricing policy.

संक्षेप में उत्तर

उत्तर

  1. Cost plus pricing is the most widely used technique of pricing. It is a safe approach to pricing. It ensures full coverage of costs and helps in achieving a reasonable return on capital employed.
  2. The method is logical and can be defended on moral grounds. It discourages cut-throat competition in the market.
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Price - Pricing Strategies
  क्या इस प्रश्न या उत्तर में कोई त्रुटि है?
अध्याय 2: Marketing mix - 4 P's - EXERCISES [पृष्ठ ३६]

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