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प्रश्न
What is Cost plus pricing policy?
उत्तर
The basic idea underlying this approach is that the selling price of a product must cover its full cost and yield a reasonable margin of profit. The margin may be a fixed amount per unit or a percentage of cost. The margin is known as 'mark up' and, therefore, cost plus pricing is also known as 'mark up pricing'. The actual formula used for cost plus pricing may vary widely between industries and even between firms within an industry.
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संबंधित प्रश्न
State any two advantages of cost-plus pricing strategy.
The strategy of introducing new product in existing market is classified as ______.
Markup pricing is also called as ______.
Setting a price below than that of the competition is called ______.
______ determines the sales volume and the profit margins.
Which pricing strategy will be used to launch a high end auto motors?
"Competition based pricing is ideal for non-branded products." Comment.
What is skimming pricing?
In a competitive market, parity pricing is the appropriate strategy. Justify either for or against.
Discuss the cons of Penetrating Pricing Policy.
